Ramon brings an economics and finance perspective to Shelf Behavior. He earned a bachelor’s degree in Economics and an MBA with a concentration in Finance.
Ziggy brings a psychology perspective. He studied Psychology before becoming a psychiatrist.
Together, they explore the psychology, culture, and economics behind personal care. They ask why we choose certain products and what those choices reveal about us. They also examine how the beauty industry influences everyday life.
Their cultural backgrounds add another layer to the conversation. Ramon is Brazilian. Ziggy is Chinese American and originally from Indonesia.
They also share a lifelong enthusiasm for personal care. They spend far too much time trying body mists, lotions, shampoos, soaps, and everything in between.
Shelf Behavior brings these perspectives together for curious people who enjoy everyday things.
We notice the things everyone sees, but almost nobody questions.