Sophistication doesn’t have to look sleepy. Can We Stop Using Beige as a Personal Care Product Color? Walk through today’s personal care aisle and you’ll notice something curious. Beige. Cream. Taupe. Off-white. Another beige. Half the shelf looks like someone turned the saturation down. I understand why brands do it. Neutral colors have become closely…
Justice for Iceland. Canada deserves a signature lotion, too. Why Does Every Lotion Want to Take Me Somewhere Tropical? Walk down the personal care aisle during the summer and it becomes obvious that every lotion has tropical vacation plans. One promises a weekend in the Bahamas. Another wants to meet you in Miami. A third…
Who decided pink belonged to one gender? Why Isn’t Pink Used More Often in Men’s Personal Care? Walk through almost any personal care aisle and you’ll notice an unofficial rule. Men get black. Gray. Navy. Dark green if someone’s feeling adventurous. Pink? That usually lives somewhere else. I’ll admit I’m biased. Pink is my favorite…