Last fact-checked: August 2, 2026

Kardashian-Jenner Businesses: Complete Timeline

The Kardashian-Jenner businesses have evolved from small Southern California boutiques into a portfolio that spans fashion, beauty, consumer goods, digital media, private equity, food, household care, supplements, and beverages. Yet the popular story often reduces that history to a few giant names, especially SKIMS and Kylie Cosmetics. The complete record looks more complicated and more useful: some ventures became durable companies, some turned into licensed product lines, several closed, and others survived only through a sale, merger, rebrand, or corporate partner.

This chronological guide tracks the family’s major commercial ventures from Smooch in 2003 to the newest 2026 launches. In addition, it identifies who actually founded each business, whether the venture remains open, where an official company website still exists, and which financial numbers come from transactions, company statements, or press reports. That distinction matters because a funding-round valuation does not equal annual revenue, founder wealth, cash in the bank, or a verified sale price.

Kardashian-Jenner business timeline at a glance

The portfolio changed in three broad phases. First, the family operated physical stores and accepted licensing deals. Next, the sisters used apps, social platforms, and direct-to-consumer launches to capture more value. Finally, they paired their distribution power with experienced operators, outside capital, national retailers, and strategic partners.

Era	Dominant business model	Representative ventures	What changed
2003-2009	Owner-operated retail and early digital commerce	Smooch, DASH, ShoeDazzle	The family learned merchandising, store operations, and publicity before its largest brands existed.
2010-2014	Licensing, endorsements, capsules, and mobile media	Bebe, K-Dash, Kardashian Kollection, Khroma, Arthur George, Kim Kardashian: Hollywood	Partners handled much of the manufacturing and distribution, while the family supplied names, creative input, and audience reach.
2015-2018	Scarcity-driven direct-to-consumer launches	Kylie Lip Kits, Kimoji, Good American, KKW Beauty	Social media increasingly replaced paid advertising and traditional wholesale gatekeepers.
2019-2021	Founder-led brands with specialist operators	Poosh, SKIMS, Safely, 818 Tequila	The portfolio shifted toward equity ownership, repeat-purchase categories, and professional management teams.
2022-2026	Portfolio consolidation, institutional capital, and category expansion	Lemme, SKKY Partners, Khy, Sprinter, Khloud, NikeSKIMS, UPDATE	The businesses added fundraising, strategic investments, mass retail, permanent stores, and joint brands.

As of August 2, 2026, the strongest evidence supports four practical status groups:

Status	Meaning in this article
Active	The official site, current retailer assortment, corporate announcement, or recent operating report shows ongoing activity.
Closed or discontinued	The company, publisher, retailer, or credible news outlet documented a closure, shutdown, termination, or wind-down.
Absorbed or rebranded	The original name ended, but a successor company, parent brand, buyer, or merged platform retained part of the business.
Dormant or unconfirmed	Public activity has largely stopped, but no reliable source documents a formal closure.

How this Kardashian-Jenner businesses guide was researched

This article prioritizes primary documents, company websites, transaction announcements, court reporting, SEC-related disclosures, major business publications, and established news organizations. For example, Coty’s announcements establish the exact terms of its Kylie Cosmetics and KKW transactions, while Reuters documents SKIMS’ 2025 funding round. Likewise, retailer and publisher notices provide firmer closure dates than abandoned social profiles.

However, private companies rarely publish audited accounts. Therefore, figures labeled “company-reported,” “projected,” “estimated,” or “transaction-implied” should not be read as certified financial statements. The article also avoids converting a celebrity’s estimated net worth into business revenue, because the two measures answer different questions.

Moreover, the word “business” needs limits. This timeline includes companies founded or co-founded by family members, brands they owned, substantial licensed lines built around their names, and digital products that functioned as independent commercial platforms. By contrast, it does not treat every modeling campaign, sponsored post, acting role, book, TV contract, or one-season collaboration as a separate company. A later section lists important endorsements and capsules so readers can see them without confusing them with founder-owned enterprises.

Finally, “the family” in this guide means Kris Jenner and her six children, Kourtney Kardashian Barker, Kim Kardashian, Khloé Kardashian, Rob Kardashian, Kendall Jenner, and Kylie Jenner. It does not attempt to catalog every business connected to spouses, former partners, extended relatives, or the family’s children.

Complete Kardashian-Jenner businesses timeline

2003-2009: boutiques, retail experience, and the first scalable platform

Launch date	Venture	Family role	Model	Status on Aug. 2, 2026	Company or reference link
2003, sometimes reported as 2004	Smooch	Kris and Kourtney opened the children’s boutique	Owned physical retail	Closed in 2009	The Hollywood Reporter
2006	DASH	Kourtney, Kim, and Khloé founded the boutique	Owned physical retail	All stores closed in 2018	Retail Dive
Circa 2007	Jenner Communications	Kris operates the family management and production company	Private management and production company	Active, limited public disclosure	Forbes profile of Kris Jenner’s business system
March 2009	ShoeDazzle	Kim joined Brian Lee, Robert Shapiro, and M. J. Eng as a co-founder	Subscription e-commerce	Active under TechStyle; Kim no longer controls it	Official ShoeDazzle site
2009	QuickTrim partnership	Kim, Kourtney, and Khloé endorsed the supplement line	Paid endorsement, not a family-owned company	Ended	Reuters on the later endorsement lawsuit

2010-2014: the licensing boom and first digital hits

Launch date	Venture	Family role	Model	Status on Aug. 2, 2026	Company or reference link
January-February 2010	Kim Kardashian by Kim Kardashian fragrance	Kim licensed her name and creative input	Licensed fragrance line	Discontinued; later fragrance businesses replaced it	Maesa project report
February 2010	Kardashians by Bebe	Kourtney, Kim, and Khloé collaborated with Bebe	Limited licensed apparel collection	Completed in 2010	License Global
May 2010	Kardashian Glamour Tan	Kourtney, Kim, and Khloé fronted a branded self-tanning system	Licensed beauty product	Discontinued	Los Angeles Business Journal
June 2010	PerfectSkin	The three sisters acted as spokespeople	Infomercial endorsement, not an owned company	Ended; exact withdrawal date not public	Launch announcement
September 2010	K-Dash by Kardashian	Kourtney, Kim, and Khloé created a QVC line	Licensed television retail line	Ended	WWD on the QVC launch
November 9, 2010	Kardashian Kard	The sisters licensed their name to a prepaid debit card	Financial-product licensing	Canceled on November 29, 2010	Connecticut attorney general
August 2011	Kardashian Kollection for Sears	Kourtney, Kim, and Khloé partnered with Sears and Jupi Corp.	Mass-market licensed fashion and accessories	Ended in early 2015	Original launch announcement
September 2011	Belle Noel	Kim collaborated with jewelry designer Pascal Mouawad	Licensed jewelry line	Ended	Forbes launch report
September 8, 2011	Kris Jenner Kollection	Kris launched her own QVC clothing line	Licensed television retail line	Ended; QVC now lists no products	WWD launch report
November 1, 2011	Kardashian Khaos	The family licensed and curated merchandise for a Mirage store	Branded physical retail	Closed October 30, 2014	CBS News
2012	Khroma Beauty, later Kardashian Beauty	Kourtney, Kim, and Khloé licensed a color-cosmetics brand	Licensed beauty business	License ended and business wound down in 2016	The Fashion Law
Late 2012	Arthur George	Rob founded a sock and apparel label	Founder-owned fashion brand	Online store active, public activity limited	Official Arthur George site
February 8, 2013	Kendall & Kylie for PacSun	Kendall and Kylie designed a young-fashion line	Retail partnership that became a broader licensed brand	Brand remains active through retail channels	Original PacSun announcement
March 15, 2014	Kardashian Kids	Kourtney, Kim, and Khloé partnered with Jupi Corp. and Babies “R” Us	Licensed children’s apparel	Ended	Original launch announcement
June 2014	Kim Kardashian: Hollywood	Kim licensed her persona and worked with Glu Mobile	Free-to-play mobile game	Removed in January 2024; servers closed April 8, 2024	Variety shutdown report
August 2014 announcement; spring 2015 retail launch	Kardashian Beauty Hair	Kourtney, Kim, and Khloé partnered with Farouk Systems	Licensed hair-care and styling line	Ended	Original Farouk announcement

2015-2018: social commerce, beauty ownership, and billion-dollar implications

Launch date	Venture	Family role	Model	Status on Aug. 2, 2026	Company or reference link
November 30, 2015	Kylie Lip Kits, renamed Kylie Cosmetics	Kylie founded the brand; Kris helped build the business	Direct-to-consumer beauty company	Active; Coty owns 51%	Official Kylie Cosmetics site
December 21, 2015	Kimoji	Kim launched a paid emoji app and related merchandise	Licensed digital product	Discontinued; exact final date not publicly documented	The Guardian on the launch
February 2016	Kendall + Kylie standalone collection	Kendall and Kylie expanded beyond the PacSun label	Contemporary fashion and licensing platform	Active through wholesale and marketplace channels	Fashionista launch details
October 18, 2016	Good American	Khloé and Emma Grede co-founded the company	Founder-led apparel company	Active	Official Good American site
June 21, 2017	KKW Beauty	Kim founded the cosmetics brand	Direct-to-consumer beauty company	Closed in 2021; assets later flowed into SKKN and SKIMS	Forbes launch report
November 2017	KKW Fragrance	Kim launched a sister fragrance brand	Direct-to-consumer fragrance company	Closed May 1, 2022	Nylon closure report

2019-2021: durable brands, experienced operators, and retail scale

Launch date	Venture	Family role	Model	Status on Aug. 2, 2026	Company or reference link
April 2, 2019	Poosh	Kourtney founded the lifestyle platform	Media, affiliate commerce, events, and branded collaborations	Active	Official Poosh site
May 22, 2019	Kylie Skin	Kylie extended her beauty portfolio	Skin-care sub-brand, now inside Kylie Cosmetics	Active	Kylie Cosmetics and Kylie Skin
June 7, 2019	Halfway Dead	Rob co-founded the streetwear label with Nicky Diamonds	Apparel brand	Closed or inactive by 2024	People launch report
September 10, 2019	SKIMS	Kim, Jens Grede, and Emma Grede built the company	Founder-led apparel company	Active; valued at $5 billion in 2025 funding round	Official SKIMS site
October 4, 2019	Kardashian Kloset	Kris and the family created a resale storefront	Family resale marketplace	Active	Official Kardashian Kloset site
October 2020	Grandeza Hot Sauce	Rob, Kris, and Nick Tershay launched the sauce brand	Consumer packaged goods	Closed or inactive by 2024	Closure reporting
March 25, 2021	Safely	Kris, Emma Grede, and initially Chrissy Teigen co-founded the company	Home-care consumer goods	Active; Teigen left in June 2021	Official Safely site
May 2021	818 Tequila	Kendall founded the spirits company	Founder-led beverage company	Active; Sazerac bought a minority stake in 2026	Official 818 site
September 17, 2021	Kylie Swim	Kylie launched a swimwear label	Direct-to-consumer fashion brand	Dormant or unconfirmed; no formal closure found	WWD launch report
September 28, 2021	Kylie Baby	Kylie launched a baby-care line	Personal-care sub-brand, now tied to Coty	Active	Official launch announcement

2022-2026: consolidation, funds, food, beverages, and joint ventures

Launch date	Venture	Family role	Model	Status on Aug. 2, 2026	Company or reference link
June 21, 2022	SKKN by Kim	Kim founded the skin-care brand with Coty holding 20%	Prestige beauty company	Closed June 29, 2025; absorbed into SKIMS’ beauty strategy	Official closure page
September 2022	Lemme	Kourtney, Simon Huck, and Nir Liberboim co-founded the company	Supplements and wellness consumer goods	Active	Official Lemme site
September 2022	SKKY Partners	Kim and Jay Sammons co-founded the investment firm	Private equity and growth investing	Active	Official SKKY Partners site
November 1, 2023	Khy	Kylie launched the fashion company with Jens and Emma Grede as early partners	Founder-led direct-to-consumer fashion	Active; Kylie took full leadership in 2024	Official Khy site
March 7, 2024	Cosmic Kylie Jenner	Kylie added a fragrance franchise to Kylie Cosmetics	Product franchise inside Kylie Cosmetics	Active	Official Cosmic page
March 21, 2024	Sprinter	Kylie founded the canned beverage brand	Founder-led beverage company	Active	Official Sprinter site
November 25, 2024	XO Khloé	Khloé partnered with Luxe Brands	Licensed fragrance platform	Active; third scent launched in 2026	WWD launch report
April 29, 2025	Khloud	Khloé founded the snack company	Founder-led consumer food company	Active; raised more than $27 million by May 2026	Official Khloud site
September 26, 2025	NikeSKIMS	SKIMS and Nike formed a long-term joint brand	Strategic joint brand	Active; expanded to footwear in 2026	Official Nike announcement
February 24, 2026 relaunch	UPDATE	Kim joined Daniel Solomons and the Hess family as a co-founder	Functional beverage company	Active	Official UPDATE site
April 8, 2026	k2o by Sprinter	Kylie extended Sprinter into nonalcoholic hydration drinks	Brand extension	Active	Food Dive launch report
July 30, 2026	Mood Stones	Kylie launched a three-fragrance collection	Franchise inside Kylie Cosmetics	Active	Elle launch interview

The early Kardashian businesses: 2003-2009

Smooch: the small boutique that came before the media empire

Kris Jenner and Kourtney Kardashian opened Smooch before Keeping Up with the Kardashians reached television. Most retrospective accounts place the opening in 2003 or 2004, so an exact day remains unavailable. The Hollywood Reporter dates the opening to 2003, while several later profiles use 2004. Accordingly, the responsible timeline records 2003 and flags the discrepancy instead of inventing precision.

Initially, the store sold children’s clothing in Calabasas, California. Moreover, Kourtney’s college studies in theater arts and Spanish did not provide a conventional retail résumé, which makes the boutique important as operating experience rather than as a media side project. Kris and Kourtney reportedly kept Smooch open for about six years and closed it in 2009.

Although Smooch never became a national chain, it established a recurring family pattern. A Kardashian or Jenner supplied taste, public visibility, and customer knowledge, while Kris coordinated commercial relationships and publicity. Later companies would professionalize that formula with chief executives, manufacturers, venture investors, and national retail buyers.

Status: Closed in 2009. No official store remains online.

DASH: the first signature Kardashian retail brand

Kourtney, Kim, and Khloé opened DASH in Calabasas in 2006. The boutique soon became part store, part television set, and part recurring plot engine. Consequently, DASH connected retail and entertainment long before “social commerce” became a common industry term.

In a 2026 interview, Khloé said the sisters initially financed about $50,000 of inventory on a credit card connected to their late father. That recollection reveals a much smaller starting point than the family’s later funding rounds. More importantly, it shows that early DASH carried ordinary retail risks, including inventory, rent, staffing, merchandising, and cash-flow timing.

Subsequently, the company expanded to Miami and New York, while the Los Angeles operation later moved to West Hollywood. Meanwhile, spin-off programs such as Kourtney and Kim Take Miami turned store expansion into audience acquisition. The sisters therefore received promotion that a normal boutique chain could not buy at comparable scale.

However, physical retail eventually became less central to the family’s strategy. In April 2018, the sisters announced that all remaining stores would close after nearly 12 years. Retail Dive reported the shutdown, and ABC News published Kim’s statement that the sisters had grown individually and could no longer run the stores in the same way.

Notably, DASH lasted longer than many later licensed lines. Its closure did not necessarily signal failure; instead, it marked a shift from labor-intensive boutiques toward scalable brands that could sell nationally or globally.

Status: Closed in 2018. The company does not operate an official store.

Jenner Communications: the management layer behind the brands

Kris runs Jenner Communications as a private management and production operation. Public sources often date the company to about 2007, the year the family’s television series debuted, although the private company does not publish a detailed founding history. Therefore, this timeline uses “circa 2007” rather than assigning an unsupported day.

Jenner Communications differs from a product brand. It coordinates careers, production, licensing, and commercial opportunities, while the consumer companies maintain their own operating structures. Forbes reported that Kris has commonly received a management percentage from family work, but individual arrangements can vary; readers should not treat a reported general percentage as the public contract for every company. The more important point involves incentives: when the manager participates economically in a family member’s success, brand building becomes part of an integrated portfolio rather than a series of unrelated celebrity deals. Forbes examined that system in its 2022 profile.

Furthermore, Jenner Communications helps explain why Kris appears across brands without serving as day-to-day chief executive of each one. For instance, Jens Grede leads SKIMS, Emma Grede leads Good American, and Daniel Solomons leads UPDATE. Kris may advise, invest, manage talent interests, or sit near strategic decisions, but those roles do not make all Kardashian-Jenner businesses divisions of one holding company.

Status: Active as a private management and production operation, with limited public disclosure.

ShoeDazzle: Kim Kardashian’s early e-commerce co-founding role

Meanwhile, Brian Lee, Robert Shapiro, M. J. Eng, and Kim Kardashian co-founded ShoeDazzle in March 2009. At launch, the online service used a monthly subscription model and personalized shoe selections, combining celebrity reach with the then-new appeal of fashion e-commerce.

Unlike a short endorsement, the venture gave Kim a documented co-founder position. Still, ShoeDazzle’s operating story belongs largely to its technology and retail team. The company changed its subscription approach, faced customer-acquisition pressures, and eventually merged with JustFab in August 2013. Business Insider covered the merger, while Forbes later described ShoeDazzle as a roughly $100 million business within the combined operation.

Today, ShoeDazzle still trades online under TechStyle Fashion Group. Nevertheless, the active site should not imply that Kim still directs the company. The merger and subsequent corporate evolution separated the surviving platform from her current founder portfolio.

Status: Active under TechStyle; no longer a Kim-controlled company.

QuickTrim: why an endorsement is not ownership

In addition, the sisters promoted QuickTrim beginning around 2009, but they did not found the manufacturer or own the underlying company. That difference became especially important when consumers later filed a proposed $5 million class action over advertising claims. Reuters described the 2012 filing as allegations, not a final finding that the sisters owned or operated QuickTrim.

Accordingly, this article counts QuickTrim as a major commercial partnership, not as a Kardashian company. The episode also illustrates a durable business lesson: a celebrity can face legal and reputational exposure for product claims even when another firm controls formulation, manufacturing, and distribution.

Status: Endorsement ended; not a family-owned business.

The Kardashian licensing era: 2010-2014

Kim Kardashian fragrance: a precursor to KKW Fragrance

Maesa developed Kim’s first eponymous fragrance and launched it in the United States in early 2010, initially through Sephora. Premium Beauty News documented Maesa’s design and supply role, which makes the ownership model clearer: this was a licensed celebrity fragrance, not a vertically integrated Kim-owned cosmetics company.

Moreover, the line later expanded with additional scents. However, the original fragrance platform eventually disappeared, and Kim built a new direct-to-consumer fragrance operation under KKW in 2017. Thus, the 2010 launch matters less for its longevity than for its category learning. It gave Kim experience with packaging, retail exclusivity, product storytelling, and beauty licensing seven years before KKW Beauty.

Status: Discontinued and superseded by later fragrance ventures.

Bebe, Glamour Tan, PerfectSkin, and K-Dash: four versions of celebrity licensing

In 2010, Kourtney, Kim, and Khloé placed their names across several categories. Yet each agreement assigned control differently, so calling all four “their companies” would mislead readers.

First, Bebe introduced a Kardashian-inspired apparel collection in February. The line reached hundreds of Bebe stores, with launch prices reported from $59 to $129. License Global described the national and international rollout, while the collaboration concluded within the year. In other words, Bebe owned the retail infrastructure and the sisters supplied design direction and marketable identity.

Next, Kardashian Glamour Tan reached Sephora in May 2010. The Los Angeles Business Journal called it the sisters’ first Kardashian-branded beauty product. Even so, the self-tanning system did not develop into a lasting standalone brand.

Meanwhile, PerfectSkin used the sisters as spokespeople for an infomercial skin-care system. A June 2010 announcement confirms the national availability, but the producer controlled the product. Therefore, PerfectSkin belongs in an endorsement timeline rather than an ownership table.

Finally, K-Dash by Kardashian launched on QVC in September 2010. WWD reported that QVC planned to sell the line during Fashion’s Night Out. Television retail offered an early form of live social selling: the sisters could explain products, create urgency, and convert attention without opening more boutiques.

Collectively, these launches reveal rapid experimentation. However, they also reveal the weakness of licensing-heavy portfolios: the celebrity often lacks full control over quality, operations, customer data, and brand longevity.

Status: All four lines ended or disappeared. None remains a standalone family company.

Kardashian Kard: a 20-day cautionary tale

The University National Bank introduced the Kardashian Kard on November 9, 2010. Moreover, the prepaid debit card targeted young consumers and carried a schedule of fees that quickly attracted criticism from consumer advocates and regulators.

Connecticut Attorney General Richard Blumenthal questioned the product, and the sisters moved to terminate their agreement. Consequently, the bank stopped new sales on November 29, only 20 days after launch. Reuters reported that about 250 consumers had purchased cards, while the Connecticut attorney general documented the termination and refunds.

The Kardashian Kard ranks among the shortest-lived Kardashian-Jenner businesses or partnerships. More importantly, it demonstrates why a famous name cannot compensate for weak customer economics. A product that monetizes fees aggressively can damage the same audience relationship that makes celebrity distribution valuable.

Status: Canceled in November 2010.

Kardashian Kollection for Sears: mass distribution at its peak

Sears announced the Kardashian Kollection in January 2011 and brought it to roughly 400 stores that August. Jupi Corp. handled key licensing and production functions, while Kourtney, Kim, and Khloé served as the creative and promotional center. The original Sears announcement covered apparel, handbags, shoes, jewelry, and accessories, making the platform much broader than a capsule collection.

Moreover, the line later reached about 700 Sears locations. Nevertheless, Sears itself faced severe retail pressure, and the partnership ended by mutual decision in early 2015. Fortune reported the separation as both sides reassessed their strategies.

At first glance, the closure looks like another failed celebrity line. By contrast, a more useful reading focuses on capability transfer. The sisters learned mass-market assortment planning, department-store promotion, category licensing, and the danger of tying a brand’s fortunes to one struggling retail partner.

Status: Ended in early 2015.

Belle Noel and Kris Jenner Kollection: parallel personal brands

Kim launched Belle Noel with jewelry designer Pascal Mouawad in 2011. The collection included fashion jewelry at accessible luxury prices, and Forbes reported an initial range from $38 to $188. Its name drew from Kim’s middle name, Noel, which gave the licensed line a more personal identity than a generic endorsement.

At almost the same time, Kris debuted Kris Jenner Kollection on QVC. WWD reported prices from approximately $35 to $140, with the televised launch scheduled for September 8, 2011. Today, QVC retains an empty category page but lists no active items, so the line clearly no longer operates as a current assortment.

Neither venture published a formal final-day announcement. Therefore, the correct status is “ended,” not a fabricated closure date. Both lines also show how the family once spread its brand equity across partner-controlled products, a strategy that later gave way to fewer but larger owned companies.

Status: Both ended; no current product range remains.

Kardashian Khaos: a Las Vegas store designed around fandom

Kardashian Khaos opened at the Mirage in Las Vegas on November 1, 2011. Instead of functioning like DASH, the shop concentrated branded souvenirs and family-related merchandise in a tourist destination. That model monetized fandom directly, although it depended heavily on foot traffic and novelty.

The Mirage announced the store’s closure for October 30, 2014. CBS News confirmed the date, while local coverage noted that a different retail concept would replace it. The three-year run places Kardashian Khaos between a pop-up and a durable chain.

Status: Closed October 30, 2014.

Khroma Beauty to Kardashian Beauty: the cost of trademark and license conflict

Kourtney, Kim, and Khloé licensed Khroma Beauty to Boldface Group in 2012. Soon afterward, a trademark dispute challenged the name. A federal court issued an injunction in March 2013, and the business rebranded as Kardashian Beauty. Knobbe Martens summarized the appellate trademark dispute.

The name change did not solve the underlying operating instability. Boldface later failed, and Hillair Capital acquired assets connected to the brand. According to the Los Angeles Times, Hillair committed more than $10 million to revive the business. However, the relationship deteriorated, the sisters terminated the license in July 2016, and the parties fought over royalties and contractual obligations.

Ultimately, an arbitration award gave the sisters $11.5 million in royalties plus roughly $2 million in interest and costs. The Fashion Law traced the dispute and the defunct brand. Consequently, the episode supplied a powerful lesson for later ventures: trademark clearance, contract enforcement, quality control, and financially stable licensees matter as much as launch-day demand.

Status: Defunct; license terminated in 2016.

Arthur George: Rob Kardashian’s quiet survivor

Rob Kardashian introduced Arthur George socks at Neiman Marcus in late 2012. The name combined his middle name with his father’s middle name, and early pairs sold for about $30. Business Insider covered the Neiman Marcus debut.

Financial pressure later changed the ownership structure. In 2018, Kris reportedly acquired a 50% stake after providing capital, according to W Magazine’s account of the deal. The business has generated far less public reporting than SKIMS or Good American, and its social activity slowed substantially.

Still, the official Arthur George store remains operational in August 2026. Consequently, labeling it “closed” would overstate the evidence. “Active online, with limited public activity” provides the more defensible status.

Status: Active online; ownership includes Kris’s reported 50% stake.

Kendall & Kylie: from PacSun capsule to a lasting licensed brand

PacSun launched the first Kendall & Kylie collection nationwide on February 8, 2013. The company announcement positioned the sisters as designers for PacSun’s young customer base. In contrast with one-season celebrity capsules, the partnership generated repeated collections.

The sisters then introduced a higher-priced standalone contemporary line in early 2016. Fashionista reported ready-to-wear prices from $68 to $298, plus leather and footwear categories at higher price points. As a result, the brand reached department stores and international licensees beyond PacSun.

Current distribution appears fragmented rather than centralized. Products remain available through major marketplaces and wholesalers, including an official Kendall + Kylie storefront on Amazon. Therefore, the brand counts as active, although private licensing arrangements make the sisters’ current economic ownership difficult to verify.

Status: Active as a licensed lifestyle brand through retail channels.

Kardashian Kids: a short-lived extension into children’s wear

Kourtney, Kim, and Khloé launched Kardashian Kids at Babies “R” Us on March 15, 2014. Jupi Corp., which also worked on the Sears collection, helped develop the line. The launch announcement listed prices from $15 to $30, making it a mass-market proposition.

In addition, the business later expanded into Canada, but the range did not survive as a current standalone brand. Moreover, the subsequent financial collapse of Toys “R” Us reshaped the retailer that had supplied much of its distribution. No official store or current assortment remains.

Status: Ended; exact final sale date not publicly documented.

Kim Kardashian: Hollywood: the family’s most successful digital product

Glu Mobile released Kim Kardashian: Hollywood in June 2014. Players could build a virtual celebrity career, while the free-to-play model generated revenue through in-app purchases. Kim licensed her name, image, and creative involvement, whereas Glu developed and operated the game.

The game produced unusually large results for a celebrity mobile title. Notably, the Guardian reported that it helped Glu generate $43 million in third-quarter 2014 revenue. By 2016, press accounts cited about 45 million downloads and roughly $160 million in cumulative revenue. Those numbers measure the game or publisher economics, not Kim’s personal take.

Electronic Arts later acquired Glu. In January 2024, the publisher removed the title from app stores and announced that servers would stop on April 8. Variety documented the shutdown, which ended nearly a decade of operation.

The game remains a crucial business milestone for two reasons. First, it demonstrated that the family’s audience would pay for digital identity and access, not only physical products. Second, it provided recurring revenue without store inventory, even though the publisher retained platform control.

Status: Shut down April 8, 2024.

Kardashian Beauty Hair: another licensed category expansion

Farouk Systems announced Kardashian Beauty Hair in August 2014 for a spring 2015 retail debut. The partnership covered styling tools and hair-care products, while Farouk supplied manufacturing and professional-beauty distribution. Moreover, the original release explicitly framed it as the sisters’ first major move into hair care and styling.

However, the line did not become a lasting independent company. Current Farouk portfolios no longer position Kardashian Beauty as an active flagship, and no official family storefront remains.

Status: Ended.

Kardashian-Jenner beauty and social commerce: 2015-2018

Kylie Lip Kits and Kylie Cosmetics: the launch that changed the portfolio

Kylie Jenner released the first Kylie Lip Kits on November 30, 2015. The limited inventory sold out almost immediately, and the brand changed its name to Kylie Cosmetics in February 2016. Rather than begin in department stores, Kylie used Instagram, Snapchat, and her own audience to direct customers to a controlled online launch.

Several features made the model stronger than the family’s earlier licensing deals. First, the company captured customer data and a larger share of product economics. Second, limited drops reduced initial inventory risk and created urgency. Third, Seed Beauty supplied product-development and manufacturing expertise, which allowed the founder to scale faster than a fully self-built operation.

According to a detailed WWD history of the company, the first production run involved 15,000 kits. Later accounts said Kylie invested $250,000 from modeling income in the initial inventory. Because the company remained private, outsiders should treat later revenue claims as company-reported figures rather than audited public accounts.

The most verifiable financial milestone arrived through a transaction. In November 2019, Coty agreed to pay $600 million for 51% of the beauty business. Coty’s official announcement reported approximately $177 million in trailing-12-month net revenue and described the acquired interests as Kylie Cosmetics and Kylie Skin. Mathematically, paying $600 million for 51% implied an equity value of about $1.176 billion at the deal price. However, that implied value did not mean Kylie received $1.176 billion, and it did not guarantee that the company would maintain the same value later.

Coty took control of operations, while Kylie retained a 49% interest and a creative role. Moreover, the partnership expanded retail and international distribution. The official site remains active and now combines makeup, skin care, fragrance, and related categories.

Moreover, the business survived a major reset. In 2021, Kylie Cosmetics paused sales and returned with new formulas, packaging, and broader Coty infrastructure. Unlike KKW Beauty’s closure, this rebrand preserved the Kylie Cosmetics name. Therefore, the original Lip Kit business and today’s company belong to one evolving commercial platform.

Status: Active. Coty owns 51%, while Kylie retains a large minority stake and public creative role.

Kimoji and the Kardashian-Jenner subscription apps

Kim launched Kimoji on December 21, 2015 as a paid iOS app. The product reached the top of Apple’s paid-app chart in the United States and the United Kingdom, while it also entered the top-grossing rankings. Moreover, The Guardian reported those chart results and corrected the viral claim that Kimoji had crashed Apple’s App Store.

That correction matters because exaggerated launch stories often become permanent “facts” in celebrity-business articles. For example, social posts claimed downloads occurred at an impossible rate of thousands per millisecond. Apple denied a store-wide crash, so this article excludes that figure.

Kimoji later expanded into merchandise, but no reliable source provides a formal final shutdown date. Meanwhile, Kim, Khloé, Kourtney, and Kylie also ran paid personal apps and websites through Whalerock Industries. In December 2018, the sisters announced they would stop updating those platforms in 2019. Variety documented the subscription-app shutdown.

Ultimately, free social platforms weakened the logic of charging fans for separate personal apps. Nevertheless, the experiment taught the family how to convert audience attention, measure engagement, and connect content to commerce.

Status: Kimoji discontinued; the four subscription apps stopped updating in 2019.

Kendall + Kylie: moving from juniors retail to a contemporary label

Although the PacSun partnership began in 2013, the standalone Kendall + Kylie collection debuted in early 2016. This move shifted the sisters from a single-retailer juniors line toward a global contemporary brand with department-store distribution, footwear, accessories, and licensed categories.

The launch assortment offered a useful pricing signal. Fashionista reported most ready-to-wear pieces between $68 and $298, leather items around $498, and shoes between $100 and $200. Consequently, the label sat above PacSun’s mass positioning but below traditional luxury houses.

Over time, marketplace and wholesale channels became more visible than a central direct-to-consumer flagship. Still, current retail listings show ongoing collections. The brand therefore remains active, although the private licensing structure makes exact ownership, revenue, and profitability unavailable.

Status: Active as a licensed and wholesale fashion brand.

Good American: Khloé Kardashian’s operator-led company

Khloé Kardashian and Emma Grede launched Good American on October 18, 2016. Instead of licensing Khloé’s name to an existing denim maker, they built a company around product fit, inclusive sizing, wholesale relationships, and direct e-commerce. Emma serves as chief executive, while Khloé remains co-founder and a major creative and marketing presence.

The launch generated $1 million in first-day sales, according to company figures reported by Retail Dive. That number represents gross sales, not profit. Even so, it established immediate product-market demand beyond a normal celebrity capsule.

Good American subsequently expanded from denim into ready-to-wear, swim, shoes, activewear, and other categories. In 2021, the company generated more than $150 million in revenue, according to Emma Grede in a Glossy profile. Because Good American remains private, the figure relies on company disclosure rather than a public filing.

The company also obtained B Corp certification. Its B Lab profile shows an overall impact score of 85.7, above its earlier 80.7 score and above the 80-point certification threshold. Certification does not prove that every practice leads the industry; however, it supplies an independently administered framework that most celebrity brands do not publish.

In 2026, Khloé clarified that she remains a co-founder and owner even though she has reduced her daily operating involvement. E! reported her explanation, which resolves recurring online rumors that she had left the company.

Status: Active. Good American’s official store continues to add products and retail locations.

KKW Beauty: a blockbuster launch followed by strategic closure

Kim launched KKW Beauty on June 21, 2017 with contour and highlight kits. The company reportedly offered 300,000 kits at $48 each, creating a potential $14.4 million sell-through value. Forbes reported that the inventory sold out in less than three hours. Again, sell-through value measures gross customer purchases before costs, returns, taxes, and partner shares.

KKW Beauty expanded into lip products, eye makeup, complexion products, and collaborations. Moreover, the company used the direct-to-consumer playbook that Kylie Cosmetics had validated: controlled inventory, founder-led demonstrations, immediate social traffic, and fast customer feedback.

In June 2020, Coty agreed to pay $200 million for a 20% stake. When the transaction closed in January 2021, Coty described the partnership as covering beauty, hair care, skin care, nail products, and personal care. Its official closing announcement implied a $1 billion equity value at the deal price.

However, KKW Beauty closed its website on August 1, 2021. Kim announced that the brand would return with new formulas and a new identity, yet it never reopened under the same name. Assets and customer expectations instead moved toward SKKN by Kim in 2022, while the 2025 SKIMS transaction later consolidated Kim’s beauty strategy again.

Therefore, “KKW Beauty became SKKN” provides an oversimplified answer. The brands had different names, product mixes, and corporate structures, but personnel, intellectual property, Coty’s stake, and strategic intent connected them. Nevertheless, the original KKW Beauty business itself remains closed.

Status: Closed in 2021; legacy assets became part of Kim’s later beauty restructuring.

KKW Fragrance: a sister brand with its own shutdown date

KKW Fragrance launched in November 2017 with three scents. Press reports said the first collection produced about $10 million in first-day sales and sold 300,000 units within six days. Glamour reported the sellout figures, although private-company data prevented independent auditing.

The fragrance operation maintained a separate identity from KKW Beauty and released many collaborations. Nonetheless, Kim closed the site on May 1, 2022 and promised a future approach that would place fragrance and beauty under one destination. Nylon documented the shutdown.

As of August 2026, KKW Fragrance has not returned under its old name. SKIMS has announced a beauty and fragrance expansion, but it has not supplied a firm public launch date for a full successor fragrance line. Thus, KKW Fragrance belongs in the closed column, not the active list.

Status: Closed May 1, 2022.

The founder-led portfolio expands: 2019-2021

Poosh: Kourtney Kardashian’s media-commerce hybrid

Kourtney launched Poosh on April 2, 2019. The name references her daughter Penelope’s nickname, while the business blends lifestyle editorial, affiliate links, events, product recommendations, an online shop, and limited collaborations.

This structure differs from a normal product company. Poosh can monetize attention through advertising, commerce commissions, partnerships, and events without manufacturing every item it features. Conversely, the model depends on continuous editorial relevance and trust, not a single hero product.

The official Poosh site continues to publish new articles and operate a shop in 2026. However, Poosh does not disclose revenue or profit, so speculative online estimates should not be presented as fact. Its continued publishing activity and current storefront provide enough evidence for active status.

Status: Active.

Kylie Skin: an extension that became part of the Coty platform

Kylie Skin launched on May 22, 2019 with six products. The initial set reportedly sold out within minutes, a claim that Yahoo documented at the time. Coty’s later European launch announcement also referenced the initial sellout and the brand’s move into Ulta Beauty.

The Coty transaction included Kylie Skin alongside Kylie Cosmetics. Consequently, the skin-care line no longer needs a separate corporate story; it operates as a category within the larger Kylie beauty platform. Current products appear on the Kylie Cosmetics site.

Status: Active as a Kylie Cosmetics sub-brand under Coty’s majority ownership.

Halfway Dead: Rob Kardashian’s streetwear partnership

Rob Kardashian and Diamond Supply Co. founder Nicky Diamonds launched Halfway Dead on June 7, 2019. People reported the first collection, which included T-shirts, hoodies, and accessories.

The label later stopped maintaining a visible commercial presence. By late 2024, secondary reporting found an inactive domain and a suspended California business entity. Because the founders did not publish a clear farewell announcement, the exact final trading day remains unknown.

Nevertheless, the available evidence supports “closed or inactive by 2024,” not “active.” This careful wording separates a documented disappearance from an invented closure date.

Status: Closed or inactive by 2024.

SKIMS: the largest current Kardashian-Jenner company

Kim Kardashian, Jens Grede, and founding partner Emma Grede launched SKIMS on September 10, 2019. The company initially focused on shapewear and underwear, then expanded into loungewear, clothing, swim, men’s products, collaborations, and permanent retail stores.

Before launch, the company abandoned the name “Kimono” after criticism that it appropriated the name of a traditional Japanese garment. The quick change demonstrated a capacity that earlier licensed brands often lacked: the founders could alter the identity before inventory and marketing hardened around it.

SKIMS then raised capital through multiple private rounds. The valuation sequence provides one of the clearest growth records among Kardashian-Jenner businesses:

Date	Reported valuation	Event	Important caveat
April 2021	$1.6 billion	Funding led by Thrive Capital	Private-round valuation, not annual revenue
January 2022	$3.2 billion	$240 million funding round	Post-money transaction marker
July 2023	$4.0 billion	$270 million funding round	Private investor pricing
November 2025	$5.0 billion	$225 million funding round led by Goldman Sachs Alternatives	Latest widely reported transaction valuation

The 2025 round supplied the strongest current operating snapshot. Reuters reported that SKIMS expected more than $1 billion in 2025 net sales and operated 18 company stores in the United States plus two franchise locations in Mexico. The company also told Reuters that it ultimately wanted physical retail to generate most sales.

That strategy reverses the family’s 2010s movement away from stores, but the context differs. DASH operated as a small boutique chain built around third-party merchandise. By contrast, SKIMS controls a global brand, owns customer relationships, uses stores as a distribution channel, and supports them with e-commerce scale.

Furthermore, SKIMS has used partnerships to widen its cultural reach. It supplied official undergarments and loungewear to Team USA, became an official underwear partner of the NBA, WNBA, and USA Basketball, and collaborated with companies including Fendi, Swarovski, The North Face, and Dolce & Gabbana. The most consequential partnership, NikeSKIMS, became a long-term joint brand rather than a one-off capsule.

In March 2025, SKIMS also agreed to acquire Coty’s 20% stake in Kim’s beauty business. That transaction positioned SKIMS as the parent for Kim’s next beauty chapter and closed the fragmented KKW-SKKN era. Consequently, SKIMS now represents both the largest company and the main consolidation platform in Kim’s portfolio.

Status: Active. Latest transaction valuation: $5 billion in November 2025. Official company site.

Kardashian Kloset: turning family wardrobes into a resale business

Kardashian Kloset launched on October 4, 2019 as an online resale platform for clothing and accessories from family members. The model combines celebrity provenance, circular fashion, and direct commerce. However, it does not function like a normal peer-to-peer marketplace because the inventory comes from a small set of famous closets.

Business Insider covered the launch, while the official site continues to list inventory in 2026. Recent charity auctions and weekly additions further support active status.

The company also offers a useful curiosity: it monetizes products twice across the family ecosystem. A garment can first create media attention or campaign value, then later generate resale revenue because of its documented association with a family member.

Status: Active.

Grandeza Hot Sauce: a consumer-goods experiment that disappeared

Rob, Kris, and Nicky Diamonds launched Grandeza Hot Sauce in October 2020. The brand moved Rob beyond apparel and into packaged food, a category that later became more important through Khloud.

Public activity eventually stopped. By 2024, secondary reporting found an abandoned trademark and a defunct website. Although no founder published a precise closure announcement, the inactive commercial infrastructure supports closed status.

Status: Closed or inactive by 2024; exact final sale date unknown.

Safely: Kris Jenner and Emma Grede enter home care

Kris Jenner, Emma Grede, and Chrissy Teigen announced Safely on March 25, 2021. The company sells household cleaning, laundry, and personal-care products, placing Kris in a repeat-purchase category far from fashion and cosmetics. People reported the original partnership.

Teigen stepped away in June 2021, only months after launch, to focus on her family. People documented that departure. Importantly, her exit did not close the company. Kris and Emma continued to build the range.

Retail distribution supplied the next growth lever. In 2022, Safely entered approximately 1,700 Walmart stores, according to Modern Retail. The official store remains active, and WWD reported new denim-care products in 2025.

Thus, Safely shows the operator model at work again. Emma Grede brings consumer-brand execution, while Kris provides product direction, media reach, and family-portfolio knowledge.

Status: Active.

818 Tequila: Kendall Jenner’s first solo founder brand

Kendall announced 818 Tequila in February 2021 and launched it commercially in May. The name references the San Fernando Valley area code. Unlike Kendall + Kylie, 818 gave Kendall a solo founder identity and a company that could build distribution independently of fashion seasons.

The brand said it shipped 136,000 cases, equal to more than 1.5 million bottles, during its first seven months and reached 32 U.S. states. Those company figures appeared in a 2021 announcement, so readers should treat them as management-reported rather than independently audited.

Forbes later estimated approximately $25 million in 2022 sales and more than 123,000 nine-liter cases. Its 2023 profile also described 818’s efforts to build a broader spirits company rather than a short celebrity license.

In April 2026, Sazerac acquired a minority stake for undisclosed terms. The Wall Street Journal reported that 818’s volume had risen 16% during the 12 weeks ending March 28, 2026. Consequently, the deal gives the brand access to a major private spirits operator while Kendall retains a founder role.

Because this is an age-restricted product category, the relevant takeaway here concerns ownership, distribution, and investment rather than consumption. The official site confirms the company remains active, but this article does not offer purchasing or use guidance.

Status: Active; Sazerac holds an undisclosed minority stake.

Kylie Swim: a high-profile launch without a formal closing notice

Kylie Swim launched on September 17, 2021. The brand generated immediate attention, but customers and creators criticized construction, fabric opacity, and fit. Business Insider summarized the quality complaints.

Kylie later introduced swim products through Khy, which gives the newer company a plausible successor role. Still, no reliable corporate source announces that Kylie Swim formally closed. Therefore, “dormant or unconfirmed” remains more accurate than a definite closure date.

The episode highlights a core direct-to-consumer risk. Social reach can create a large first wave of orders, but product quality determines returns, reviews, repeat purchases, and long-term brand equity.

Status: Dormant or unconfirmed; no dependable formal closure announcement found.

Kylie Baby: a sub-brand inside the Coty relationship

Kylie launched Kylie Baby on September 28, 2021. Coty’s official announcement covered hair and skin-care products for babies and children, which clarifies that the line belongs to the broader Coty-Kylie platform.

Unlike Kylie Swim, Kylie Baby maintains an official site and current product presence. Moreover, Coty Operations appears in the site’s legal footer, reinforcing the corporate connection.

Status: Active as part of the Kylie-Coty portfolio. Official Kylie Baby site.

Kardashian-Jenner businesses from 2022 to 2026

SKKN by Kim: a three-year bridge between KKW and SKIMS Beauty

Kim launched SKKN by Kim on June 21, 2022 with nine skin-care products priced from $43 to $95. ABC News reported the launch range. Coty held 20% of the business through its earlier KKW transaction, while Kim controlled the majority.

The brand added color cosmetics in January 2024, bringing Kim back into makeup after KKW Beauty. However, available digital data suggested a difficult relaunch. Glossy reported about 191,000 site visits in January 2024, roughly 10,800 visits on launch day, and a 71% year-over-year fall in organic search traffic. Those figures came from third-party traffic tools, so they should be treated as directional estimates rather than internal analytics.

In March 2025, SKIMS agreed to acquire Coty’s 20% interest in Kim’s beauty business. The parties did not disclose the price. Reuters covered the transaction, while Business of Fashion explained that SKIMS planned to build a unified beauty operation.

SKKN then announced that its site would close on June 29, 2025. The official closure page confirms the date and directs attention toward future developments. Therefore, SKKN did not simply “fail overnight”; it served as a transitional corporate vehicle that reunited Kim’s beauty assets under SKIMS.

As of August 2, 2026, SKIMS Beauty remains an announced project rather than a fully documented broad commercial launch. The company appointed Ami Colé founder Diarrha N’Diaye as executive vice president of beauty and fragrance in 2025, and Marie Claire reported that she would lead strategy and product development. Nevertheless, the absence of a confirmed full launch date means this timeline does not count SKIMS Beauty as a separate active company yet.

Status: SKKN closed June 29, 2025 and moved into SKIMS’ developing beauty strategy.

Lemme: Kourtney Kardashian’s consumer-product company

Kourtney Kardashian Barker, Simon Huck, and Nir Liberboim launched Lemme in September 2022. The company began with supplement gummies and later expanded into capsules, soft chews, powders, and other formats. Its original announcement identifies all three co-founders, correcting summaries that describe it as Kourtney’s solo company.

Lemme uses a creator-commerce model that combines founder reach, retail distribution, affiliates, and category-specific products. Moreover, it has moved beyond a direct-to-consumer launch into Target, Walmart, Ulta Beauty, and other retailers.

The most notable current financial figure comes with an important qualifier. A May 2026 Forbes profile said Lemme projected more than $200 million in 2026 sales and reported more than $30 million in revenue during its first 16 months. “Projected” does not mean the company had already booked $200 million, and the private business has not published audited statements.

In addition, supplement businesses face a different evidence standard from fashion brands. Company marketing claims do not equal independent medical conclusions, and U.S. supplements do not receive the same premarket approval process as prescription drugs. This article therefore treats Lemme’s products as a business category and does not repeat health promises as established outcomes.

Lemme remained active in 2026 and launched a cross-family collaboration with Kylie Cosmetics. The official Lemme store carries current products, while retail expansion supports continued operations.

Status: Active; projected 2026 sales exceed $200 million according to Forbes and company information.

SKKY Partners: Kim Kardashian moves from operator to investor

Kim Kardashian and former Carlyle Group executive Jay Sammons announced SKKY Partners in September 2022. The private equity firm targets consumer and media businesses, giving Kim a way to invest in brands beyond those that carry her name.

This venture differs fundamentally from KKW Beauty or SKIMS. Limited partners commit capital to funds, the investment team buys stakes in portfolio companies, and returns depend on the performance and eventual exits of those investments. Kim contributes consumer insight, brand-building experience, and reach, while Sammons leads institutional investment work.

Fundraising progressed more slowly than the initial ambition. In April 2024, Axios reported approximately $121 million in commitments against an earlier $1 billion target. The figure represented committed investment capital, not SKKY revenue and not a valuation of the management company.

SKKY’s first announced deal involved TRUFF, a truffle-infused condiment company. Kirkland & Ellis documented the transaction, which closed in early 2024. In January 2025, the firm also acquired a significant minority interest in skin-care company 111SKIN, according to Latham & Watkins.

Kim later shifted from managing partner to co-founder and senior operating adviser. Axios reported the role change in December 2024, while SKKY’s official team page confirms her current title. Thus, she remains involved, but she no longer holds the day-to-day investing title that many older articles list.

Status: Active investment firm; public commitments and portfolio announcements remain limited because it operates privately.

Khy: Kylie’s fashion reset after Kylie Swim

Kylie launched Khy on November 1, 2023 with a 12-piece faux-leather collaboration with Berlin label Namilia. The company reported more than $1 million in first-hour sales, and several products sold out. People documented the milestone, but the private company did not publish profit or order volume.

Unlike Kylie Swim, Khy used rotating collaborations and frequent drops across outerwear, denim, basics, dresses, swim, and other categories. Jens and Emma Grede helped establish the business, while Kylie later took full leadership in 2024.

In April 2026, Kylie refreshed the brand around a more permanent wardrobe and full creative control. A Vogue interview described the shift away from a drop-only identity toward repeatable staples and a more coherent design language. Consequently, Khy now aims for durability rather than launch scarcity alone.

The company remains private and does not disclose annual revenue. Nevertheless, current collections, ongoing campaigns, and a live official Khy site provide direct evidence of active operations.

Status: Active; Kylie assumed full leadership in 2024 and refreshed the brand in 2026.

Cosmic: Kylie Cosmetics builds a fragrance franchise

Kylie released Cosmic Kylie Jenner on March 7, 2024. The launch represented her first solo fragrance inside the Coty-controlled Kylie Cosmetics platform, rather than a separate founder-owned fragrance company.

Coty and Circana later described Cosmic as the leading U.S. fragrance launch by unit sales during January through March 2024. That comparison only covers the measurement period and the defined U.S. market, so it should not become a claim that Cosmic ranked as the world’s largest fragrance. A Coty travel-retail report documented the Circana result and the 2025 Cosmic 2.0 extension.

Cosmic Intense followed in January 2026. Accordingly, Cosmic has become a repeat franchise with multiple versions, not a one-time product drop. It remains part of Kylie Cosmetics.

Status: Active product franchise within Kylie Cosmetics.

Sprinter: Kylie Jenner enters ready-to-drink beverages

Sprinter launched nationally on March 21, 2024 with canned vodka sodas. Kylie founded the brand, and beverage executive Chandra Richter serves as chief executive. The operating setup follows the portfolio’s mature pattern: the family member leads brand vision and distribution power, while a category specialist runs day-to-day execution.

Moreover, the company said it sold approximately 140,000 cases during its first month and entered about 10,000 retail and hospitality locations across 44 states. BevNET published those company-reported figures. As with 818, those shipment and location counts do not disclose net revenue or profitability.

Sprinter expanded in 2025 with canned tequila beverages and extended into nonalcoholic hydration through k2o in 2026. Consequently, the company now functions as a beverage platform rather than a single-product launch.

Because the original Sprinter line belongs to an age-restricted category, this analysis focuses only on company formation, distribution, and expansion. It does not provide buying, access, or consumption guidance.

Status: Active. Official company site.

XO Khloé: a licensed fragrance platform, not a wholly owned company

Khloé launched XO Khloé with Luxe Brands at Harrods on November 25, 2024, followed by Ulta Beauty on December 1. WWD reported the partnership and rollout.

Luxe Brands brings fragrance development, manufacturing, and distribution, while Khloé supplies creative direction and founder-level promotion. Therefore, XO Khloé resembles Kim’s early licensed fragrances more than Good American or Khloud.

Still, the platform has shown continuity. Khloé added Almost Always in 2025 and XO Blue in June 2026. People covered the third launch, confirming that the partnership remains commercially active.

Status: Active licensed fragrance platform.

Khloud: Khloé Kardashian’s move into food

Khloé formally launched Khloud in April 2025, with protein popcorn arriving at Target and the company’s direct site on April 29. TechCrunch reported that Serena Ventures, WME, K5 Global, and Shrug Capital backed the company.

The initial seed round reached $12 million after exceeding its original target. Two months after launch, Khloud said it had expanded into more than 2,500 retail locations. The company announcement identified Target, Sprouts, and several regional chains, although the sales language came from management.

In April 2026, the company added protein chips. The Los Angeles Times covered the category expansion, which showed that Khloud intended to become a multi-category snack platform.

Khloud then disclosed a $15 million private placement in May 2026, bringing total reported capital above $27 million. A Form D-based report said 20 accredited investors participated and the offering reached its full amount. Industry reporting also placed the products in more than 29,000 retail doors across Target, Walmart, Starbucks, and other channels.

Online stories sometimes attach a $250 million valuation to Khloud, but no sufficiently reliable transaction document supports that number. Accordingly, this guide omits it and reports funding instead. Capital raised and company valuation are separate measures in any case.

Status: Active. More than $27 million in total reported funding by May 2026. Official Khloud site.

NikeSKIMS: when a collaboration becomes a new brand

Nike and SKIMS announced NikeSKIMS on February 18, 2025 as a long-term women’s activewear brand. That wording matters: this was not simply a co-branded seasonal capsule. Nike described a durable partnership that would combine its performance expertise with SKIMS’ fit, product, and cultural positioning. The official announcement initially targeted a spring debut.

Nike later delayed the launch while the partners refined products. The first collection finally arrived on September 26, 2025. Nike’s launch release confirmed seven product systems and a wider 58-silhouette assortment across apparel, footwear, and accessories.

In spring 2026, NikeSKIMS added its first head-to-toe collection and footwear, including the Rift Satin. The official 2026 release also documented international expansion.

NikeSKIMS gives SKIMS access to product technology, sports distribution, and Nike’s global infrastructure. Meanwhile, Nike gains a partner with strong reach among women and expertise in culturally visible product drops. The joint brand therefore operates as a strategic growth engine for both companies.

Status: Active joint brand. Official NikeSKIMS page.

UPDATE: Kim Kardashian joins an existing beverage company as co-founder

Entrepreneur Daniel Solomons and the Hess family originally introduced UPDATE in June 2022. Kim discovered the beverage as a customer in 2023, offered product and packaging feedback, and joined the company during its 2026 relaunch. Therefore, she did not originate the first version, even though the current company identifies her as a co-founder.

The formal relaunch occurred on February 24, 2026 with five flavors and a planned March 1 rollout to more than 4,000 Walmart stores. Food Dive reported that Kim would focus on brand building, product design, and consumer insight, while Solomons remained chief executive. Financial terms and investor details stayed private.

In July 2026, UPDATE amplified the relaunch with a major advertising campaign and a Los Angeles “Focus Lab” pop-up. Forbes analyzed the campaign, while the official site lists Kim as co-founder.

The role distinction makes UPDATE especially interesting. Kim joined an operating company after becoming a loyal customer, then helped reposition it for national retail. Unlike an endorsement, the co-founder title signals a deeper relationship; however, undisclosed terms prevent outsiders from knowing her exact stake.

Status: Active; relaunched nationally in 2026.

k2o by Sprinter: a nonalcoholic extension under the parent brand

Kylie and the Sprinter team launched k2o on April 8, 2026. The line moved the company into nonalcoholic functional hydration, using the Sprinter distribution and brand infrastructure without creating an unrelated corporation.

Food Dive reported that the initial products targeted hydration and beauty-adjacent positioning. Nevertheless, product marketing claims should not substitute for clinical evidence. From a business perspective, the larger point concerns addressable market: k2o allows Sprinter to serve consumers and retail occasions outside the age-restricted segment.

Status: Active Sprinter brand extension. Official k2o site.

Mood Stones: the newest Kardashian-Jenner launch in this timeline

Kylie Cosmetics released Mood Stones on July 30, 2026, only three days before this article’s fact-check date. The fragrance collection launched with Cashmere Muse, Blush Wood, and Velvet Brew, then reached Ulta Beauty on August 2. Elle’s launch interview confirms the timing and the three-product structure.

Mood Stones does not count as a separate company. Instead, it widens Kylie Cosmetics’ fragrance portfolio beyond the Cosmic naming system. Consequently, the newest launch reinforces a consolidation pattern: Kylie increasingly places beauty innovations inside one Coty-backed platform rather than building a new corporate identity for every category.

Status: Active product franchise inside Kylie Cosmetics.

Which Kardashian-Jenner businesses are still open in 2026?

The following table consolidates the active portfolio without counting every sub-brand as a separate company. This avoids a common SEO-list problem in which Kylie Cosmetics, Kylie Skin, Cosmic, and Mood Stones appear as four fully independent businesses even though Coty operates them within one connected beauty platform.

Active company or platform	Family member	Main category	Current structure	Evidence of activity
Jenner Communications	Kris	Management and production	Private company	Kris continues to manage and produce family projects; public financial information remains limited.
ShoeDazzle	Kim, legacy co-founder	Fashion e-commerce	TechStyle-owned platform	Official site active; not part of Kim’s current controlled portfolio.
Arthur George	Rob and Kris	Socks and apparel	Private online brand; Kris reportedly owns 50%	Official store active, though public marketing activity remains low.
Kendall + Kylie	Kendall and Kylie	Fashion and accessories	Licensed and wholesale brand	Current marketplace and retail listings continue.
Kylie Cosmetics platform	Kylie	Makeup, skin care, baby care, and fragrance	Coty 51%, Kylie 49%	Official site active with Kylie Skin, Cosmic, and Mood Stones; Kylie Baby also trades.
Good American	Khloé and Emma Grede	Apparel	Private founder-led company	Official store active; Khloé confirmed continued ownership in 2026.
Poosh	Kourtney	Media and commerce	Private digital platform	Current articles and shop.
SKIMS	Kim, Jens Grede, Emma Grede	Apparel and retail	Private venture-backed company	Official site and stores active; $5 billion 2025 funding valuation.
Kardashian Kloset	Family	Resale commerce	Private family storefront	Current inventory.
Safely	Kris and Emma Grede	Household care	Private consumer-goods company	Official site active and current retail distribution.
818 Tequila	Kendall	Beverages	Private company with Sazerac minority investment	Official site active; minority transaction announced in 2026.
Lemme	Kourtney, Simon Huck, Nir Liberboim	Supplements	Private consumer-goods company	Official site active and expanding mass retail.
SKKY Partners	Kim and Jay Sammons	Private equity	Private investment firm	Official portfolio and team site active.
Khy	Kylie	Fashion	Private founder-led company	Official collections active; brand refresh completed in 2026.
Sprinter and k2o	Kylie	Beverage platform	Private consumer-goods company	Official site active across adult and nonalcoholic categories.
XO Khloé	Khloé	Fragrance	Luxe Brands licensing partnership	Third scent launched in June 2026.
Khloud	Khloé	Snacks	Private venture-backed company	Official site active; more than $27 million in reported funding.
NikeSKIMS	Kim through SKIMS	Activewear and footwear	Long-term Nike-SKIMS joint brand	Current Nike assortment and 2026 expansion.
UPDATE	Kim, Daniel Solomons, Hess family	Functional beverages	Private co-founded company	Official site active and 2026 nationwide relaunch.

Notably, “active” does not mean equally large or equally healthy. SKIMS publishes major funding and retail milestones, while Arthur George maintains a working storefront with little public operating data. Similarly, a live licensed assortment such as Kendall + Kylie does not give the sisters the same control that Kylie holds over Khy.

Which Kardashian-Jenner businesses closed or disappeared?

This table separates documented closures from less certain disappearances. If no reliable source gave a final day, the status says so.

Closed, ended, or dormant venture	Launch	End or latest status	What happened
Smooch	2003 or 2004	2009	Kris and Kourtney closed the children’s boutique after about six years.
DASH	2006	2018	The sisters closed all locations after nearly 12 years.
QuickTrim endorsement	2009	Ended	It was an endorsement, not an owned company; later litigation alleged misleading advertising.
Original Kim Kardashian fragrances	2010	Discontinued	Later KKW and SKIMS plans superseded the licensed platform.
Kardashians by Bebe	2010	2010	The limited apparel collaboration concluded.
Kardashian Glamour Tan	2010	Discontinued	The product did not grow into a durable beauty platform.
PerfectSkin partnership	2010	Ended, date unclear	Infomercial endorsement disappeared from the market.
K-Dash by Kardashian	2010	Ended	QVC licensed line no longer operates.
Kardashian Kard	2010	Nov. 29, 2010	Issuer stopped sales 20 days after launch amid fee criticism.
Kardashian Kollection for Sears	2011	Early 2015	Sears and the sisters ended their mass-market partnership.
Belle Noel	2011	Ended, date unclear	Kim’s licensed jewelry line no longer trades.
Kris Jenner Kollection	2011	Ended, date unclear	QVC lists no current inventory.
Kardashian Khaos	2011	Oct. 30, 2014	The Mirage closed the branded tourist store.
Khroma/Kardashian Beauty	2012	2016 wind-down	Trademark conflict, license instability, and litigation ended the business.
Kardashian Kids	2014	Ended, date unclear	The licensed children’s line disappeared from retail.
Kim Kardashian: Hollywood	2014	Apr. 8, 2024	EA/Glu removed the game and shut its servers.
Kardashian Beauty Hair	2015 retail launch	Ended	Farouk partnership no longer operates.
Kimoji	2015	Discontinued, date unclear	Paid app and merchandise platform disappeared.
Family subscription apps	2015	2019	Kim, Kourtney, Khloé, and Kylie stopped updating the paid apps.
KKW Beauty	2017	Aug. 1, 2021	Site closed for a promised rebrand; it never returned under the same name.
KKW Fragrance	2017	May 1, 2022	Kim closed the site before beauty consolidation.
Halfway Dead	2019	Inactive by 2024	Website and business activity disappeared without a formal farewell.
Grandeza Hot Sauce	2020	Inactive by 2024	Website became defunct and trademark activity stopped.
Kylie Swim	2021	Dormant, not formally closed	Khy now sells swim, but no reliable source confirms a legal shutdown.
SKKN by Kim	2022	June 29, 2025	SKIMS acquired Coty’s stake and absorbed Kim’s beauty strategy.

The table shows that closures do not share one cause. Some lines served their limited term, while others encountered partner problems, weak product reception, platform decline, retailer distress, or strategic consolidation. Therefore, a fair assessment should not label every ended collaboration a “flop.”

The biggest Kardashian-Jenner business numbers

Financial coverage of celebrity companies often mixes incompatible figures. The table below keeps revenue, gross sales, funding, valuation, cases shipped, and capital commitments in separate columns of meaning.

Date	Business	Reported number	What the number actually means	Source quality and caveat
2006	DASH	About $50,000	Khloé’s 2026 recollection of initial inventory financed by credit card	Personal recollection reported by People, not a company filing
Q3 2014	Kim Kardashian: Hollywood	$43 million	Glu Mobile quarterly revenue boosted by the game	Public-company reporting covered by The Guardian
Oct. 2016	Good American	$1 million	First-day gross sales, according to the company	Reported by Retail Dive; not profit
June 2017	KKW Beauty	Up to $14.4 million	300,000 kits multiplied by a $48 list price	Potential launch sell-through value reported by Forbes, before costs and returns
Nov. 2019	Kylie Cosmetics	$600 million for 51%	Coty’s purchase price	Official Coty transaction announcement
Nov. 2019	Kylie Cosmetics	About $1.176 billion	Equity value implied by Coty’s 51% purchase	Transaction math, not cash paid to Kylie and not current valuation
Nov. 2019	Kylie beauty platform	$177 million	Trailing-12-month net revenue disclosed by Coty	Company disclosure tied to acquisition
June 2020	KKW beauty business	$200 million for 20%	Coty’s investment	Official transaction, implying $1 billion equity value at that moment
2021	Good American	More than $150 million	Annual revenue reported by CEO Emma Grede	Private-company disclosure in Glossy
Apr. 2021	SKIMS	$1.6 billion	Funding-round valuation	Investor pricing, not sales
First seven months of 2021	818 Tequila	136,000 cases	Company-reported shipments	Company release, not audited revenue
Jan. 2022	SKIMS	$3.2 billion	Funding-round valuation	Investor pricing
July 2023	SKIMS	$4.0 billion	Valuation after a $270 million round	Private funding transaction reported by Business of Fashion
Nov. 2023	Khy	More than $1 million	First-hour gross sales, company reported	Covered by People; not profit
Mar.-Apr. 2024	SKKY Partners	About $121 million	Investor commitments to the fund	Axios reporting, not firm revenue
First month of 2024	Sprinter	About 140,000 cases	Company-reported case sales or shipments	BevNET company announcement
2025	Khloud	$12 million	Oversubscribed seed funding	Investment capital, not sales or valuation
Nov. 2025	SKIMS	$5.0 billion	Valuation after a $225 million round	Current major transaction marker reported by Reuters
2025 projection	SKIMS	More than $1 billion	Expected full-year net sales	Company projection reported by Reuters
May 2026	Khloud	$15 million new; $27 million-plus total	Additional private placement and cumulative reported funding	SEC Form D-based reporting; not revenue
2026 projection	Lemme	More than $200 million	Projected annual sales	Forbes report; year not complete at fact-check date

Which Kardashian-Jenner business is the biggest?

SKIMS ranks as the largest currently active family-founded company by the latest disclosed transaction valuation. Its November 2025 round priced the company at $5 billion, and Reuters reported a plan to exceed $1 billion in 2025 net sales.

However, Kylie Cosmetics produced one of the family’s largest documented liquidity events when Coty paid $600 million for control in 2019. The deal’s implied $1.176 billion value should not be compared directly with SKIMS’ current value without considering date, ownership sold, sector, growth, and subsequent performance.

Good American also appears substantial, with more than $150 million in reported 2021 revenue. Meanwhile, Lemme’s 2026 projection suggests rapid scale, but the year remained incomplete on August 2. Therefore, SKIMS has the clearest current claim, while other rankings depend on whether the metric is revenue, valuation, cash received, funding, or longevity.

Who owns which Kardashian-Jenner business?

Exact ownership percentages remain private for most companies. Still, public transactions and founder disclosures establish the following map.

Family member	Main active ventures	Publicly known ownership or role
Kris Jenner	Jenner Communications, Safely, Arthur George, family advisory roles	Co-founder of Safely; reportedly owns 50% of Arthur George; manages family interests through Jenner Communications.
Kourtney Kardashian Barker	Poosh, Lemme	Founder of Poosh; co-founder of Lemme with Simon Huck and Nir Liberboim. Exact stakes undisclosed.
Kim Kardashian	SKIMS, SKKY Partners, UPDATE, NikeSKIMS through SKIMS	SKIMS co-founder; SKKY co-founder and senior operating adviser; UPDATE co-founder. Her exact SKIMS and UPDATE stakes remain private.
Khloé Kardashian	Good American, Khloud, XO Khloé	Good American co-founder and owner; Khloud founder; creative and commercial partner with Luxe Brands for XO Khloé. Exact private stakes undisclosed.
Rob Kardashian	Arthur George	Founder; Kris reportedly acquired 50% in 2018. Halfway Dead and Grandeza no longer operate.
Kendall Jenner	818 Tequila, Kendall + Kylie	818 founder; Sazerac owns an undisclosed minority stake. Kendall + Kylie uses private licensing arrangements.
Kylie Jenner	Kylie Cosmetics, Khy, Sprinter and k2o, Kendall + Kylie	Owns 49% of Kylie Cosmetics after Coty’s 51% purchase; founder and leader of Khy; founder of Sprinter. Other percentages undisclosed.

This map also clarifies why the phrase “Kris owns 10% of everything” overstates available evidence. Management compensation can involve a percentage, yet a manager fee does not automatically create legal equity in each company. Conversely, Kris sometimes invests directly, as the reported Arthur George transaction illustrates.

How the Kardashian-Jenner business model works

1. Entertainment acts as a low-cost audience engine

The family’s shows provide recurring visibility for launches, founders, and product-development stories. Social platforms then convert that broad awareness into immediate traffic. As a result, the businesses can spend differently from an unknown startup that must purchase every first impression.

Nevertheless, audience reach only lowers the cost of attention. It does not guarantee repeat purchases, operational discipline, or product quality. Kylie Swim demonstrated that fast conversion can magnify negative reviews just as quickly as positive demand.

2. Specialist operators turn celebrity reach into companies

The most durable businesses pair a famous co-founder with an experienced operator. Jens Grede runs SKIMS; Emma Grede runs Good American and co-founded Safely; Jay Sammons leads SKKY’s investment platform; Daniel Solomons runs UPDATE; Chandra Richter leads Sprinter.

Therefore, the family rarely succeeds alone in the literal sense. Their distinctive asset involves distribution and cultural relevance, while partners supply manufacturing, finance, supply chains, hiring, retailer relationships, and category knowledge.

3. Ownership replaced licensing as the preferred model

Early ventures often paid the sisters for a name, appearance, or design contribution. Consequently, partners controlled execution and most customer data. Khroma’s legal conflict and Sears’ decline exposed the limitations of that structure.

By contrast, Kylie Cosmetics, Good American, SKIMS, Lemme, Khy, and Khloud gave family founders equity or deeper control. Even when outside investors entered, the family could benefit from long-term enterprise value rather than a fixed endorsement fee.

4. Scarcity creates launch velocity, but continuity creates value

Lip Kits, KKW contour kits, Khy drops, and limited collaborations used small inventories and intense social promotion. First-hour or first-day sellouts created press and reduced unsold stock. Moreover, scarcity encouraged consumers to return for launch announcements.

However, a company cannot compound through scarcity alone. SKIMS, Good American, and Kylie Cosmetics built replenishable core products, wider distribution, and repeated categories. The largest valuation gains arrived after they proved continuity, not merely viral launch days.

5. Partial stake sales convert paper value into strategic capacity

Coty’s Kylie and KKW deals gave the founders liquidity and access to global beauty infrastructure. Sazerac’s minority investment in 818 offers a similar route in spirits, while SKIMS’ funding rounds finance stores, international growth, and product expansion.

Still, outside capital changes control and expectations. Coty gained majority control of Kylie Cosmetics, and Kim later spent years consolidating beauty assets after selling a minority stake. Thus, a high headline valuation can accompany less founder control and more strategic complexity.

6. The portfolio increasingly consolidates sub-brands

Kim once operated KKW Beauty, KKW Fragrance, and SKKN as separate identities. In 2025, she moved the beauty strategy under SKIMS. Similarly, Kylie now houses makeup, skin care, and fragrance within Kylie Cosmetics, while Sprinter added k2o instead of launching a completely unrelated company.

This pattern reduces duplicated websites, customer-acquisition systems, and corporate overhead. In addition, a strong parent brand can cross-sell products and negotiate larger retail relationships.

7. Physical retail returned after digital brands proved demand

DASH closed because a small boutique chain no longer fit the sisters’ priorities. Yet SKIMS now plans a large store network, Good American sells through department stores and direct channels, Lemme uses mass retail, and Khloud entered tens of thousands of retail doors.

The apparent contradiction disappears when ownership enters the analysis. A brand-owned store or national retail placement scales the family’s own product economics. DASH, conversely, demanded boutique operations while selling many third-party goods.

Why Kardashian-Jenner businesses fail, close, or rebrand

Partner and license risk

Khroma/Kardashian Beauty depended on licensees whose disputes and financial problems damaged the business. Sears also weakened as a retailer while Kardashian Kollection depended on its store network. Consequently, founder fame could not repair a partner’s balance sheet or contract conflict.

Product quality and customer trust

Kylie Swim’s early reviews showed that visual marketing cannot substitute for construction and fit. Similarly, the Kardashian Kard demonstrated that unfavorable customer economics can overwhelm publicity. In both cases, social media accelerated scrutiny.

Platform decline

The family subscription apps lost relevance as Instagram, Snapchat, YouTube, and other free channels expanded. Kim Kardashian: Hollywood lasted much longer, but mobile-platform economics and publisher priorities eventually changed. Digital products therefore face technology and platform risk that physical goods do not.

Founder attention and portfolio overlap

DASH closed as the sisters built individual companies. KKW Beauty and KKW Fragrance then gave way to SKKN, which later moved under SKIMS. Accordingly, a closure sometimes reflects resource allocation and consolidation rather than weak consumer interest.

Names and trademarks

Khroma’s injunction forced a costly rebrand, while SKIMS changed its prelaunch “Kimono” name after public criticism. The difference lies in timing and control: SKIMS acted before launch and owned its response, whereas Khroma entered a legal conflict after the product had reached market.

Kardashian-Jenner business curiosities and lesser-known facts

1. First, the portfolio began with children’s retail, not beauty. Smooch came before the family’s television series and before DASH.
2. DASH reportedly started with credit-card inventory. Khloé’s 2026 account placed the opening inventory near $50,000, a tiny figure compared with later funding rounds.
3. Kim co-founded a technology-enabled retailer in 2009. ShoeDazzle predates Kylie Cosmetics by more than six years and still operates under TechStyle.
4. The shortest major partnership lasted about 20 days. Kardashian Kard launched on November 9 and stopped sales on November 29, 2010.
5. Only about 250 consumers bought Kardashian Kards. That Reuters figure makes the launch far smaller than its enduring media footprint.
6. The Sears line reached more stores than DASH ever did. Kardashian Kollection began in 400 Sears locations and later reached about 700, showing the distribution power of licensing.
7. A trademark dispute changed Khroma’s identity. The court fight produced Kardashian Beauty, then later contract litigation produced a multimillion-dollar award for the sisters.
8. Rob’s first fashion brand still has a live store. Arthur George receives little current media coverage, yet its e-commerce site remains operational in 2026.
9. Kim Kardashian: Hollywood outlived many physical brands. The game operated for almost ten years and helped Glu report $43 million in one 2014 quarter.
10. Apple denied the viral Kimoji crash story. The app ranked highly, but the most spectacular download claims lacked credible technical support.
11. Coty’s Kylie deal implies a number different from the cash price. A $600 million purchase of 51% implies about $1.176 billion for 100%, but Coty did not pay Kylie that entire amount.
12. Good American reported $1 million on day one. Its later growth beyond denim shows why a launch result matters less than category expansion.
13. SKIMS increased its transaction valuation more than threefold from 2021 to 2025. The reported sequence rose from $1.6 billion to $5 billion.
14. Kardashian Kloset creates a second commercial life for clothing. Items can generate publicity when worn and resale revenue later.
15. Kris and Emma Grede built a brand outside fashion. Safely translated their operating partnership into household cleaning and laundry.
16. 818’s 2026 investor remains private. Sazerac, a major spirits company, bought a minority stake but did not disclose its size or price.
17. Kylie Swim has no verified public closure date. Many lists call it closed, yet available evidence supports “dormant” more strongly.
18. SKKN lasted almost exactly three years. It launched June 21, 2022 and closed June 29, 2025 before moving into SKIMS’ beauty strategy.
19. SKKY capital commitments do not equal company value. The reported $121 million belonged to its investment fund, not Kim’s personal income or the firm’s valuation.
20. Khy crossed $1 million in its first hour, according to the company. Kylie later moved away from relying only on drops and added permanent wardrobe pieces.
21. Khloud raised more than $27 million within roughly 13 months of launch. The capital supported rapid mass-retail expansion and a second product category.
22. NikeSKIMS is a joint brand, not just a capsule. Nike and SKIMS designed it as a long-term platform and added footwear in 2026.
23. Kim joined UPDATE after using the original product. The company existed in 2022, she became a customer in 2023, and she joined as co-founder for the 2026 relaunch.
24. The newest launch sits inside an existing parent. Mood Stones expanded Kylie Cosmetics on July 30, 2026 rather than forming another separate business.

Frequently asked questions about Kardashian-Jenner businesses

How many businesses do the Kardashians and Jenners own?

No single honest number works without a definition. This guide tracks more than 45 significant companies, brands, licensed lines, digital products, and extensions since 2003. However, the current portfolio contains roughly 19 active company-level platforms or major joint brands when related sub-brands stay grouped together.

Furthermore, “own” varies. Kylie owns a publicly disclosed 49% of Kylie Cosmetics, while exact stakes in SKIMS, Khy, Khloud, Lemme, Sprinter, and other private companies remain undisclosed. Some ventures, such as XO Khloé and Kendall + Kylie, use licensing structures rather than simple 100% founder ownership.

Are any DASH stores still open?

No. Kourtney, Kim, and Khloé closed all DASH stores in 2018 after nearly 12 years. Current websites or social accounts using similar names should not be assumed to belong to the original company.

What happened to KKW Beauty?

KKW Beauty closed its website on August 1, 2021 for a planned rebrand. Kim then launched SKKN by Kim in 2022, closed SKKN in 2025, and moved the underlying beauty strategy into SKIMS. Therefore, the original KKW Beauty brand is not active.

Is SKKN by Kim still open?

No. The official site closed on June 29, 2025. SKIMS acquired Coty’s 20% interest in Kim’s beauty business and began preparing a unified SKIMS beauty and fragrance strategy.

Has SKIMS Beauty launched?

Meanwhile, SKIMS has announced beauty and fragrance plans and appointed Diarrha N’Diaye to lead the division. Nevertheless, as of August 2, 2026, the company had not supplied a clearly documented full launch date for a broad SKIMS Beauty range. It should be described as announced or in development, not as an established standalone company.

Does Kim Kardashian own all of SKIMS?

No. Kim co-founded SKIMS with Jens Grede, with Emma Grede as a founding partner, and the company has raised money from outside investors. The latest private round involved Goldman Sachs Alternatives and BDT & MSD Partners affiliates. Kim’s exact current percentage remains private.

Does Kylie Jenner still own Kylie Cosmetics?

Yes, but she does not own the majority. Coty bought 51% for $600 million in 2019, leaving Kylie with 49% and a continuing creative role.

Is Kylie Swim closed?

No reliable source provides a formal closure announcement. The original brand appears dormant, while Khy now sells swimwear. Therefore, “dormant or effectively superseded” is safer than assigning an invented closing date.

Does Khloé Kardashian still own Good American?

Yes. Khloé confirmed in 2026 that she remains co-founder and owner, although she no longer participates in every daily operating detail. Emma Grede serves as chief executive.

What is Khloé Kardashian’s newest company?

Khloud is her newest founder-led company. It launched protein popcorn in April 2025, added chips in April 2026, and had raised more than $27 million by May 2026. XO Blue arrived later as a fragrance product, but XO Khloé operates through a Luxe Brands partnership rather than a separate Khloé-owned company.

What businesses does Kourtney Kardashian own?

Kourtney founded Poosh and co-founded Lemme with Simon Huck and Nir Liberboim. She also co-founded the former boutiques Smooch and DASH and participated in many early sister licensing deals.

What business does Kendall Jenner own?

Kendall founded 818 Tequila, while Sazerac acquired an undisclosed minority interest in 2026. She also co-created the active Kendall + Kylie fashion brand with Kylie, although its current licensing and ownership details remain private.

What businesses does Rob Kardashian still have?

Arthur George remains online and represents Rob’s clearest active brand. Halfway Dead and Grandeza Hot Sauce became inactive by 2024.

Which Kardashian-Jenner business has the highest valuation?

SKIMS holds the highest recent disclosed transaction valuation at $5 billion as of November 2025. That value came from a private funding round, so it represents investor pricing rather than cash revenue or Kim’s personal wealth.

Did Kylie Cosmetics sell for $1.2 billion?

Not exactly. Coty paid $600 million for 51%, which mathematically implied an equity value of about $1.176 billion for the whole company at that transaction price. Kylie did not sell 100%, and the implied valuation can change over time.

Are celebrity launch sales the same as profit?

No. A $1 million first day or a $14.4 million sellout measures gross product sales before manufacturing, fulfillment, retailer shares, marketing, salaries, returns, taxes, and other costs. Profit requires subtracting expenses and accounting for partner economics.

What the Kardashian-Jenner business timeline ultimately shows

The Kardashian-Jenner businesses did not follow a straight path from fame to billion-dollar companies. Instead, the family spent more than two decades testing boutiques, television retail, department-store licenses, fragrances, prepaid cards, apps, games, beauty drops, private companies, investment funds, and national consumer brands. Closures and disputes became part of that learning curve.

Most importantly, the portfolio’s center of gravity changed. Early ventures rented out attention to partners, whereas later companies turned that attention into equity, customer data, repeat purchases, and enterprise value. The strongest businesses also paired a family founder with experienced operators and outside capital rather than relying on celebrity alone.

SKIMS now stands as the clearest scale leader, while Kylie Cosmetics remains the landmark beauty transaction. Good American proves that an operator-led apparel brand can endure, Lemme and Khloud show the family’s move into repeat-purchase consumer goods, and SKKY extends the model into investment ownership. Meanwhile, closed ventures such as Kardashian Kard, Khroma Beauty, and Kylie Swim demonstrate that fame accelerates both demand and scrutiny.

Ultimately, the most accurate view treats this as a changing portfolio, not one monolithic empire. Some names are companies, others are licenses, and several current products live inside larger parent brands. That distinction makes the timeline less sensational, but far more valuable for readers studying celebrity entrepreneurship, consumer branding, and the economics of attention.

Editorial source note

This guide cross-checked broad secondary overviews, including People’s family business guide and the Los Angeles Times portfolio summary, against official company sites, corporate releases, transaction reporting, legal coverage, and current retailer activity. Reddit and unsourced listicles served only as leads; they did not establish dates, financial claims, ownership, or closure status.

All statuses reflect information available on August 2, 2026. Private-company facts can change without immediate public notice, so future updates should recheck official sites, corporate filings, partner announcements, and major business reporting before changing an “active,” “closed,” or “dormant” label.